Johnson Institute Case Study features Pitt Alumnus Bill Strickland

The Johnson Institute’s Case Study Series features the accomplishments of the Institute’s Exemplary Leadership Award Winners. This is the sixth case study in the exemplary leader series and it documents the leadership of Pitt alumnus Bill Strickland, CEO, Manchester Bidwell Corporation.  Mr. Strickland founded the Manchester Craftsmen’s Guild in 1968 and in 1972 assumed leadership of the Bidwell Training Center. The two now operate side by side in a beautiful facility in Pittsburgh’s Manchester neighborhood.

Mr. Strickland was born in Pittsburgh in 1947, and graduated from David B. Oliver High School in 1965.  In 1969, he earned a bachelor’s degree in American history and foreign relations from the University of Pittsburgh and graduated cum laude.  

The case study tells the story of the Manchester Bidwell Corporation, describing the international attention it has attracted for its success in providing afterschool arts programs for at-risk youth and for its job training programs for chronically unemployed adults.  It also features Mr. Strickland (Pitt ’70), the entrepreneurial CEO of MBC, who has since embarked on an ambitious growth strategy to “scale” his organization by spreading its philosophy and its programs to other cities.

Mr. Strickland is the 2014 recipient of the Johnson Institute’s Exemplary Leadership Award. 

To read the case study, click here.



Graduate School of Public and International Affairs
3601 Wesley W. Posvar Hall, Pittsburgh, Pennsylvania 15260